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	<title>Shuron's Letters&#187; SEO</title>
	<atom:link href="http://alexander.holbreich.org/tag/seo/feed/" rel="self" type="application/rss+xml" />
	<link>http://alexander.holbreich.org</link>
	<description>Personal blog of Alexander Holbreich</description>
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		<title>Worth of the Website</title>
		<link>http://alexander.holbreich.org/2009/01/worth-of-the-website/</link>
		<comments>http://alexander.holbreich.org/2009/01/worth-of-the-website/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 15:33:03 +0000</pubDate>
		<dc:creator>shuron</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[blog rank]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[domain rank]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[interesting tools]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[rank]]></category>
		<category><![CDATA[score]]></category>

		<guid isPermaLink="false">http://alexander.holbreich.org?p=132</guid>
		<description><![CDATA[It is interesting to know how much (own) Website is worth. There are several tools on the Internet which can help you to estimate the worth of your page in money ($) but also some tools which does provide some sort of score are interesting to. I'll will share some interesting tools that can measure the potential of your site or a blog.]]></description>
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<dl id="attachment_232" class="wp-caption alignleft" style="width: 160px;">
<dt class="wp-caption-dt"><a rel="attachment wp-att-232" href="http://alexander.holbreich.org/2009/01/worth-of-the-website/seitwert/"><img class="size-thumbnail wp-image-232" title="seitwert" src="http://alexander.holbreich.org/wp-content/uploads/2009/01/seitwert-150x150.gif" alt="Seitwert" width="150" height="150" /></a></dt>
<dd class="wp-caption-dd"></dd>
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<p>It is interesting to know how much  (own) Website is worth. There are several tools on the Internet which can help you to estimate the worth of your page in money ($) but also some tools which does provide some sort of score are interesting to. I&#8217;ll will share some interesting tools that can measure the potential of your site or a blog.</p>
<h4>Glurk.com</h4>
<p>Interesting Web-page worth calculation witch is based on basic SEO-parameters like: Google page-rank, count of back-links, listing in Yahoo directory and so on. You can also say provide some additional or even subjective information, so e.g. count of competitors.<br />
If you like, see <a rel="nofollow" href="http://www.glurk.com/saved.php?i=33804">saved result</a> for my site.</p>
<h4>Snscoop.com</h4>
<p>Here you only need to provide your domain name. And other information will be collected and present to you automatically. Nice and handy but do not work well with sub-domains <img src='http://alexander.holbreich.org/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<h4>Websitevalued.com</h4>
<p><a rel="nofollow" href="http://websitevalued.com/">This Service</a> is truly nice one. Good Information Presentation and the possibility to provide some data (not to much) manually, which leads to more realistic results. Definitely is worth to try it out!</p>
<h4>Seitwert.de</h4>
<p><a rel="nofollow" href="http://seitwert.de">Seitwert</a> is an very cool German service. You have to understand basic German to make the information they provide about your site make useful for you. There are six Rating:<br />
Google Rating, Alexa rating, Social bookmarks presence, technical details, Yahoo rating, an other factors.<br />
It show you the problems of your site.</p>
<h4>Seomoz.org</h4>
<p>Seomoz seemed to be fine SEO company, at least they have very nice free SEO tools. One of them &#8211; <a rel="nofollow" href="http://www.seomoz.org/trifecta/">Trifecta</a> measures so called &#8220;Page strength&#8221; of your site.<br />
You have to be registered user.</p>
<h4>Technorrati based -Blog worth</h4>
<p>And of cause the known <a rel="nofollow" href="http://www.business-opportunities.biz/projects/how-much-is-your-blog-worth/">Blog worth</a>. This rank is based on technorati rank. So you can only apply it on blogs listed on technorati.</p>
<h4>Mywebsiteworth.com</h4>
<p>Just <a rel="nofollow" href="http://www.mywebsiteworth.com/">enter your URL</a> and you will get worth in $ with not much expression. However the worth is realistic one. Where Blog Worth (See above) gets 1000$ here could be worth 50$.</p>
<h4>Seekbot.de</h4>
<p>Another useful site is german <a rel="nofollow" href="http://www.seekport.de/seekbot/">Seekbot</a>. Its not ranking and rating service . But I like to listing it here because it something useful it check your page on the fly like Seitwert.de and gives you hint, how bots do see on your site, what is bad and what is good.</p>



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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>My Pagerank is back!</title>
		<link>http://alexander.holbreich.org/2009/01/my-pagerank/</link>
		<comments>http://alexander.holbreich.org/2009/01/my-pagerank/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 09:23:35 +0000</pubDate>
		<dc:creator>shuron</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pagerank]]></category>

		<guid isPermaLink="false">http://alexander.holbreich.org/?p=223</guid>
		<description><![CDATA[My google page-rank is back today. Some days ago I that blog to the new domain. I&#8217;ve placed a .htaccess redirect Rewrite Rule
^(.*)$ http://alexander.holbreich.org/$1 [R=301,L]
to the old domain to preserve some humble SEO result of this page. But for some weeks new Blog had no page-rank. Now he is here and the effect of Permanent [...]]]></description>
			<content:encoded><![CDATA[<p>My google page-rank is back today. Some days ago I<!--intlink id="181" type="post" text=" switched"--> that blog to the new domain. I&#8217;ve placed a .htaccess redirect Rewrite Rule</p>
<p>^(.*)$ http://alexander.holbreich.org/$1 [R=301,L]</p>
<p>to the old domain to preserve some humble SEO result of this page. But for some weeks new Blog had no page-rank. Now he is here and the effect of Permanent redirect on google is proved!</p>



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		<item>
		<title>February Statistics</title>
		<link>http://alexander.holbreich.org/2008/03/february-statistics/</link>
		<comments>http://alexander.holbreich.org/2008/03/february-statistics/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 18:54:28 +0000</pubDate>
		<dc:creator>shuron</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[news2.ru]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[statistic]]></category>
		<category><![CDATA[template]]></category>
		<category><![CDATA[visitors]]></category>

		<guid isPermaLink="false">http://alexander.holbreich.org2008/03/february-statistics/</guid>
		<description><![CDATA[Now we step into March 2008. Here my first visitors statistic for <a href="http://holbreich.de">this blog</a>. In February there where 730 unique visitors what means round about 25 visotors a day in average.
Maybe it's not so much for a professional blogger but it's OK for an amateur blogger like me. Important is the overal trend which is positiv.]]></description>
			<content:encoded><![CDATA[<p>Now we step into March 2008. Here my first visitors statistic for <a href="http://holbreich.de">this blog</a>. In February there where 730 unique visitors what means round about 25 visotors a day in average.</p>
<p>Maybe it&#8217;s not so much for a professional blogger but it&#8217;s OK for an amateur blogger like me. Important is the overal trend which is positiv.</p>
<p><img src="http://alexander.holbreich.org/wp-content/uploads/2008/stats/Visitors_February.jpg" alt="Visitors_February.jpg" align="middle" border="0" height="125" vspace="10" width="480" /><br />
Compared to last month there where 610 visitors. Why that peak at end of January, I <!--intlink id="134" text="described already"--> before.</p>
<p><img src="http://alexander.holbreich.org/wp-content/uploads/2008/stats/vesitors_january.jpg" alt="vesitors_january.jpg" align="middle" border="0" height="124" vspace="10" width="480" /></p>
<p>However if we do compare February statistic to December of last year, 730 visitors is quite a good result. In December I had only 158 visitors, of cause my blog was extremely raw at this time.</p>
<p><img src="http://alexander.holbreich.org/wp-content/uploads/2008/stats/Visoters_december.jpg" alt="Visoters_december.jpg" align="middle" border="0" height="122" vspace="10" width="480" /></p>
<p>Most of the users in January and February came from USA, Germany and Russian Federation.</p>
<h3>Most popular post in Februar</h3>
<ol>
<li>Post about <!--intlink id="150" text="W-Popularity"--> &#8211; Wordpress popularity plugin with enabled &#8220;Most popular Widget&#8221; which you can see e.g. on my sidebar.</li>
<li>Considering about <!--intlink id="129" text="Subdomans and subdirectories"--></li>
<li>And my <!--intlink id="117" text="TOP 10 of Wordpress Plugins"--> from December of the last year.</li>
</ol>
<p>May be you are wondering why my <a href="http://alexander.holbreich.orgtag/adventures/" title="My Adventures">adventures</a> has not become part three. The answer is simple I just had no time to write it down, now it&#8217;s too late <img src='http://alexander.holbreich.org/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<h3>Goals for March</h3>
<p>First I would say, that 730 visitors is just a beginning so March should result in at least 1000 visitors. I think this is realistic if I find few hours to write good articles, which are already in my head. <img src='http://alexander.holbreich.org/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  Maybe a can offer you new series of articles about mobile computing or maybe about Workflows Systems or even one of both. We&#8217;ll see.</p>
<p>Furthermore my wish is to adapt the current template of my blog. I would like to make it more comfortable for navigation, reading and more SEO friendly. If you have some hints for me, your comments are welcome!</p>
<p>At last I think it&#8217;s time to offer my rss feed through the <a href="http://alexander.holbreich.orgtag/adventures/" target="_blank" rel="nofollow">feedburner</a>, which will help me to have statistic about my feed readers.</p>



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		</item>
		<item>
		<title>Mark Meta widget with &#8220;nofollow&#8221;</title>
		<link>http://alexander.holbreich.org/2008/02/mark-meta-widget-with-rel-nofollow/</link>
		<comments>http://alexander.holbreich.org/2008/02/mark-meta-widget-with-rel-nofollow/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 19:59:55 +0000</pubDate>
		<dc:creator>shuron</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[meta information]]></category>
		<category><![CDATA[widgets]]></category>

		<guid isPermaLink="false">http://alexander.holbreich.org2008/02/mark-meta-widget-with-rel-nofollow/</guid>
		<description><![CDATA[Due SEO considerations it is  not recommended (e.g. by Matt Cutts) to spend precious page rank on links like log-in, register formulars, rss pages and other meta stuff. One thould mark them as nofollow and that is one example where nofollow attribute can be turned in something useful.
Nearly every  Worpdress blog would have [...]]]></description>
			<content:encoded><![CDATA[<p>Due SEO considerations it is  not recommended (e.g. by <a href="http://groups.google.com/group/Google_Webmaster_Help-Indexing/msg/21b12da30e8b0de2">Matt Cutts</a>) to spend precious page rank on links like log-in, register formulars, rss pages and other meta stuff. One thould mark them as nofollow and that is one example where <a href="http://alexander.holbreich.org2007/02/nofollow-considered-harmful/" title="Nofollow Considered harmful">nofollow attribute</a> can be turned in something useful.<img src="http://alexander.holbreich.org/wp-content/uploads/2008/holbreich_meta.jpg" alt="holbreich_meta.jpg" align="right" border="0" height="95" hspace="5" vspace="5" width="115" /></p>
<p>Nearly every  Worpdress blog would have something like Meta section in the sidebar, every link there should be marked as nofollow. Unfortunately there are not coded in one widget, they are distributed over two files in the standard wordpress installation.</p>
<p>Yo need also update two files:</p>
<ol>
<li>/wp-includes/widges.php</li>
<li>/wp-includes/general-template.php</li>
</ol>
<p>In the <span style="font-style: italic">widgets.php</span> you need to ad rel=nofollow inside of the function <span style="font-style: italic">wp_widget_meta()</span>, so that result of this looks like this:</p>
<p>function wp_widget_meta($args) {<br />
extract($args);<br />
$options = get_option(&#8216;widget_meta&#8217;);<br />
$title = empty($options['title']) ? __(&#8216;Meta&#8217;) : $options['title'];<br />
?&gt;<br />
&lt;?php echo $before_widget; ?&gt;<br />
&lt;?php echo $before_title . $title . $after_title; ?&gt;<br />
&lt;ul&gt;<br />
&lt;?php wp_register(); ?&gt;<br />
&lt;li&gt;&lt;?php wp_loginout(); ?&gt;&lt;/li&gt;<br />
&lt;li&gt;&lt;a href=&#8221;&lt;?php bloginfo(&#8216;rss2_url&#8217;); ?&gt;&#8221; rel=&#8221;nofollow&#8221; title=&#8221;&lt;?php echo attribute_escape(__(&#8216;Syndicate this site using RSS 2.0&#8242;)); ?&gt;&#8221;&gt;&lt;?php _e(&#8216;Entries &lt;abbr title=&#8221;Really Simple Syndication&#8221;&gt;RSS&lt;/abbr&gt;&#8217;); ?&gt;&lt;/a&gt;&lt;/li&gt;<br />
&lt;li&gt;&lt;a href=&#8221;&lt;?php bloginfo(&#8216;comments_rss2_url&#8217;); ?&gt;&#8221; rel=&#8221;nofollow&#8221; title=&#8221;&lt;?php echo attribute_escape(__(&#8216;The latest comments to all posts in RSS&#8217;)); ?&gt;&#8221;&gt;&lt;?php _e(&#8216;Comments &lt;abbr title=&#8221;Really Simple Syndication&#8221;&gt;RSS&lt;/abbr&gt;&#8217;); ?&gt;&lt;/a&gt;&lt;/li&gt;<br />
&lt;?php wp_meta(); ?&gt;<br />
&lt;/ul&gt;<br />
&lt;?php echo $after_widget; ?&gt;<br />
&lt;?php<br />
}</p>
<p>As you see, <span style="font-style: italic">wp_register()</span> function is called here, and therefore we need to modify <span style="font-style: italic">general-template.php</span> file. Excatrly the mentioned method, so that it looks like this:</p>
<p>function wp_register( $before = &#8216;&lt;li&gt;&#8217;, $after = &#8216;&lt;/li&gt;&#8217; ) {</p>
<p>if ( ! is_user_logged_in() ) {<br />
if ( get_option(&#8216;users_can_register&#8217;) )<br />
$link = $before . &#8216;&lt;a href=&#8221;&#8216; . get_option(&#8217;siteurl&#8217;) . &#8216;/wp-login.php?action=register&#8221; rel=&#8221;nofollow&#8221;&gt;&#8217; . __(&#8216;Register&#8217;) . &#8216;&lt;/a&gt;&#8217; . $after;<br />
else<br />
$link = &#8221;;<br />
} else {<br />
$link = $before . &#8216;&lt;a href=&#8221;&#8216; . get_option(&#8217;siteurl&#8217;) . &#8216;/wp-admin/&#8221; rel=&#8221;nofollow&#8221;&gt;&#8217; . __(&#8216;Site Admin&#8217;) . &#8216;&lt;/a&gt;&#8217; . $after;<br />
}</p>
<p>echo apply_filters(&#8216;register&#8217;, $link);<br />
}</p>
<p>Notice that I have added only nofollow relation and nothing more.</p>
<p>However that is not the best solution cause, when these files have been changed in new version you have to patch them all manually. unfortunately, there is no mechanism to preserve standard widgets to be not be updated as i think unless of creating own meta-widget plugin, but this is to much for this purpose. What do you think about?</p>
<p>Update: There is already <a href="http://dpotter.net/Technical/index.php/2008/02/02/wp-minimeta-widget-wordpress-plugin-review/" target="_blank">a plugin</a> for it. <img src='http://alexander.holbreich.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>



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		</item>
		<item>
		<title>HeadSpace &#8211; Meta-Information Plug-in</title>
		<link>http://alexander.holbreich.org/2008/02/headspace-meta-information-plug-in/</link>
		<comments>http://alexander.holbreich.org/2008/02/headspace-meta-information-plug-in/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 22:44:18 +0000</pubDate>
		<dc:creator>shuron</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[modules]]></category>
		<category><![CDATA[plugin]]></category>
		<category><![CDATA[template]]></category>

		<guid isPermaLink="false">http://alexander.holbreich.org2008/02/headspace-meta-information-plug-in/</guid>
		<description><![CDATA[Headspace2 wordpress Plugin configuration expirience. Headspace2 is well known SEO Plugin.]]></description>
			<content:encoded><![CDATA[<p>If you have blog (of cause you did, huh <img src='http://alexander.holbreich.org/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> ?) you  sure want that people read it. In that case early or later you will be interested in SEO. It&#8217;s in any case not bad to know something about SEO basics, because some of that simple rules, can have significant impact on the readers count of you site.</p>
<p>One of the Important aspects is <strong>properly made page</strong> for the search engine optimisation point of view. I don&#8217;t wanna cover these point in this article, if interested, you can read<a href="http://www.joostdevalk.nl/wordpress-seo/" target="_blank"> Wordpress SEO &#8211; The Beginners Guide</a> by Joost de Valk&#8217;s, which is good introduction in the theme. I just wanna cover one of the aspects of good page and that is Meta-information.</p>
<p>Every page of your blog has to provide title attribute and meta attribute keywords and maybe even meta description, which helps Search engines to better &#8220;understand&#8221; what is on that page. Unfortunately there is no adequate support for meta description by default in Wordpress. So we need a Plug-In.</p>
<h3>HeadSpace2 &#8211; Plugin</h3>
<p>The <a href="http://urbangiraffe.com/plugins/headspace2/" target="_blank">HeasSpace2 PlugIn homepage</a> is one of the popular in that field.  The installation is easy, no template hacks are needed, copy and activate as usual. The configuration is done in &#8220;options&#8221; -menu. It may be helpful to read the description and concepts on the Plug-In homepage, before starting configuration.</p>
<p>There are four main configuration tabs:</p>
<ul>
<li><strong> Page Settings</strong> (shown on image)</li>
<li><strong>Modules</strong></li>
<li>Options</li>
<li>Import</li>
</ul>
<h3>Page Settings</h3>
<p><img src="http://alexander.holbreich.org/wp-content/uploads/2008/page_settings.png" alt="page_settings.png" align="right" border="0" height="263" hspace="5" vspace="5" width="220" /></p>
<p>Crucial are Page Settings, that are default settings for different parts of Wordpress like Archives pages, post pages, main page and so on.</p>
<p>In Page Settings dialog it is possibly to configure default tags for all of them, of cause with support of predefined variables. It is possibly that you have to play a little bit around until you get desired effects.</p>
<p>But before you start check your templates header file. Inspect how title is created. It is crucial because some template authors use wireds things for creating titles. You are well advised to use something like this:</p>
<p>&lt;title&gt;</p>
<p>&lt;?php wp_title(&#8216; &#8216;); ?&gt; &lt;?php if(wp_title(&#8216; &#8216;, false)) { echo &#8216; : &#8216;; } ?&gt;&lt;?php bloginfo(&#8216;name&#8217;); ?&gt;</p>
<p>&lt;/title&gt;</p>
<p>This, will  enable by default right presentation in title, first the title of Post then Blog name separated with &#8220;:&#8221; like on <a href="http://holbreich.de">my blog</a>. Works fine without Headspace2 PlugIn ant with it. By usage with Headspace2 use empty string as separator in the configuration of &#8220;page title&#8221; in the Modules Dialog.</p>
<h3> Modules</h3>
<p><a href="http://alexander.holbreich.org/wp-content/uploads/2008/page_modules.png" onclick="ps_imagemanager_popup(this.href,'page_modules.png','150','79');return false" onfocus="this.blur()"><img src="http://alexander.holbreich.org/wp-content/uploads/2008/.thumbs/.page_modules.png" alt="page_modules.png" align="left" border="0" height="96" hspace="5" vspace="5" width="182" /></a>Modules has two sections, top and bottom. Top section allows you to define the presentation of meta tag description fields in Post and Pages Editors and also in the Page Settings dialog. And that are so called <strong>Page Modules. </strong>Here is also &#8220;page title&#8221; module which is mentioned before.</p>
<p>In the bottom you will find the <strong>Site Modules </strong>configuration. In the main Site modules could be selfcontaining Plugins. But here they wrapped as modules. Most of them are some Statistic analysers like Google analytics, but what what i found interesting is  Google Section Targeting Module. Google targeting allows you to demarcate adsence relevant html&gt;body area of your blog, read more about <a href="http://www.finanso.de/blog/google-adsense-optimierung-mittels-section-targeting/" target="_blank">Google section Targeting</a> (in German).</p>
<h3>Warnings</h3>
<p>Be careful with the Modules, i have switched something wrong there, and that broke the output of  that site, so only admit are worked well. therefore  I didn&#8217;t notice anything fore more than ten ours. You may be notified strange downtime of my site in the last week?</p>
<h3>Conclusion</h3>
<p>All in one, Headspace2 seems to be nice Plug-In. use it with care in it will serve you well. Questions are welcome.</p>



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		<title>Subdomains vs. Subdirectories</title>
		<link>http://alexander.holbreich.org/2008/01/subdomains-vs-subdirectories/</link>
		<comments>http://alexander.holbreich.org/2008/01/subdomains-vs-subdirectories/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 09:46:43 +0000</pubDate>
		<dc:creator>shuron</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[subdirectory]]></category>
		<category><![CDATA[subdomain]]></category>

		<guid isPermaLink="false">http://alexander.holbreich.org/2008/01/subdomains-vs-subdirectories/</guid>
		<description><![CDATA[I&#8217;m not the SEO guru, but that topic lies naturally in my interest because I&#8217;m admin of several websites. I notice that Simon (one on my friends) loves to use the sub domains for his project. That is not bad, so e.g. i love his zamrovski.org and simon.zambrovski.org domain separation. It is wisely semantically and [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://alexander.holbreich.org/wp-content/uploads/2008/subdomain.gif" alt="subdomain.gif" align="left" border="0" height="155" hspace="5" vspace="5" width="150" />I&#8217;m not the SEO guru, but that topic lies naturally in my interest because I&#8217;m admin of several websites. I notice that <a href="http://simon.zambrovski.org" target="_blank">Simon</a> (one on my friends) loves to use the sub domains for his project. That is not bad, so e.g. i love his zamrovski.org and simon.zambrovski.org domain separation. It is wisely semantically and SEO decision. But is not so in every his project is i think <img src='http://alexander.holbreich.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  . The point is we have to know how &#8220;Google &amp; Friends&#8221; <img src='http://alexander.holbreich.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  treats subdomains and how it treats subdirectories? In best case you get the answer from Google at selves.</p>
<h3>What Google thinks about subdomains</h3>
<p><span class="byline-author">Michael Wyszomierski answer this question in <a href="http://googlewebmastercentral.blogspot.com/2008/01/feeling-lucky-at-pubcon.html" target="_blank">Official Google Webmaster Central Blog</a>:</span></p>
<p><em>&#8220;What&#8217;s the difference between using subdomains and subdirectories? When it comes to Google, there aren&#8217;t major differences between the two, so when you&#8217;re making that decision, do what works for you and your visitors. Following PubCon, our very own Matt Cutts  &#8230; on his personal blog. In addition to those considerations, if you use Webmaster Tools (which we hope you do!), keep in mind that you&#8217;ll automatically be verified for deeper subdirectories of any sites you&#8217;ve verified, but subdomains need to be verified separately.&#8221; </em></p>
<p>Google say it  does not matter what you use for them, gives you only some more headache with using of Webmaster tools, but they refer to Matt Cutts &#8211; highly cited CEO Guru.</p>
<h3>What Matt Cutts thinks about sub-domains</h3>
<p>Mat Cutts says in his <a href="http://www.mattcutts.com/blog/subdomains-and-subdirectories/" target="_blank">Subdomains and Subdirectories</a> article:</p>
<p><em> &#8220;My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content. A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news.google.com or maps.google.com, for example. If you’re a newer webmaster or SEO, I’d recommend using subdirectories until you start to feel pretty confident with the architecture of your site. At that point, you’ll be better equipped to make the right decision for your own site.&#8221;</em></p>
<p>Even Google lies, we know that also Matt Cuts  believe, that it does not matter what you use, but subdirectories are easier to maintain.</p>
<h3>Conclusion</h3>
<p>So this is a very good situation, when subdirectory and subdomain has no relevance in SEO sense. We can arrange them semantically and forget to consider  strange optimisation rules you can find on the world wide web. Therefore i think sub-domains should be used to satisfy the following:</p>
<ul>
<li><strong>Separating of Responsibility</strong>. E.g <span style="font-style: italic">simon.zambrovski.org </span>domain is part of <span style="font-style: italic">zambrovski.org</span> family&#8217;s domain. So when Simon does the administration for his subdomain, maybe his Grandpa does it for the <span style="font-style: italic">zambrovski.org</span></li>
<li><strong>Separating of Subject. </strong>Subject must be in some own hierarchy. So e.g. Google.com of cause owns their product adsense.google.com witch is good example of separation Subjects.</li>
</ul>
<p>In other cases i would use subdirectories.</p>



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